- Supplier Services
Value Proposition and Pricing
New BDN System III Highlights
- Distributor Services
New Account Alert and Data Cleansing
BDN (Beverage Data Network) serves the Wine and Spirits Industry with product
performance information to help Marketing and Sales professionals make
better-informed business decisions. BDN collects, validates and delivers actual
product movement data, tracked from the supplier to the wholesale distributor
to both on and off premise retailers. Data is provided on a monthly or
Suppliers use BDN product tracking information to more accurately measure the
performance of their brands to improve sales, marketing and operations
decisions in these areas:
Wholesale depletion data - aggregate product movement by wholesale distributor
for every brand, size, pack.
Retail account data - detailed product movement from wholesale distributor
tracked to specific off and on premise retail outlets.
Sales performance tracking.
Wholesale inventory management.
Retail product tracking at both off and on premise locations.
Retail outlet market penetration.
Marketing and sales promotion results measurement.
Sales force compensation calculations.
Production and supply management.
Our customers include suppliers representing approximately 85% of the distilled
spirits and over 60% of the wine industry.
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Simply put, our customers outsource the painstaking data gathering, matching,
and distribution process to BDN, so they can focus on what they do best:
producing and marketing their brands for the marketplace.
Many suppliers choose BDN after trying to gather product movement data from
wholesalers on their own. As they get deeper into their attempt, they run into
problems trying to gather and maintain accurate data:
After nearly 20 years managing data exclusively for the wine and spirits
industry, we have had to overcome every one of these obstacles so that these
issues are routine for us.
Difficulty capturing data from the myriad of wholesaler operating systems and
Continual retail account openings and closings.
Frequent re-use of retail account numbers by wholesalers.
Inconsistent addressing standards.
Huge development cost overruns and unexpected burdens on their IT staff.
BDN employs a proprietary data cleansing process to deliver the best possible
wholesale depletion and retail account product data.
To manage the turbulent retail environment, we use a unique retail account
coding system featuring the BDN Number, the wine and spirits “social security
number” for on and off premise retail accounts.
Through our economies of scale and dedicated expertise, BDN saves the wine and
spirits industry tens of millions of dollars annually.
BDN pricing is based upon actual transaction volume for a supplier’s products
and is guaranteed to be no higher than that of any other customer. Suppliers
may purchase monthly or weekly:
Pricing will be determined upon review of your company’s shipment volume. From
a supplier’s shipments, we can project typical wholesale depletion
Wholesale depletion data.
Wholesale depletion data and retail account data.
Monthly or weekly reporting intervals.
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BDN Data Process
BDN collects actual product movement data from more than 750 beverage
wholesalers in all open and selected control states across the U.S.
While the quality of data received from wholesalers has improved over the
years, more than half of the records received require error correction or
special processing. Problems range from simple to complex and BDN is
experienced at error detection and correction:
The brand identifiers at the wholesale level are mapped to the supplier product
codes so each supplier can accurately track the performance of every item
(brand, size, pack) in their product line.
A specific account manager manages the entire process for each supplier
The account managers are experienced with their supplier’s unique data
The account managers reconcile starting and ending wholesale inventories with
supplier shipment and wholesale depletion data.
The account managers use an automated error detection system to catch the
reporting anomalies from a supplier’s corresponding wholesale distributors and
correct any mistakes and report errors to the distributors for their attention.
A team of account coding assistants scours retail account records for name and
Every retail outlet is assigned a unique BDN account number to accurately
identify that account across multiple distributors. A new BDN number is
assigned every time a retailer’s attributes change.
The address of every retail outlet is certified to USPS standards and
maintained in a master account file.
A team of data input specialists handles data entry for suppliers and
wholesalers with manual data handling needs.
Duplicate or miss-labeled files.
Improperly coded adjusting entries- incorrect +/- signs or bracketed entries.
New items inconsistently identified at wholesale level.
Reused wholesaler item numbers.
Reconciling split cases or combo packaging.
Retail location name changes.
Reuse of old wholesale retail account numbers for new retail outlets.
BDN formats data for delivery to suppliers according to their specified
requirements. We can electronically deliver data to automatically populate both
commercial and internally developed data warehouse and OLAP platforms.
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BDN System III Highlights
BDN launched System III in February 2004 - A completely new system to improve
the entire data management process from data acquisition to delivery.
Key customer benefits include:
Data Quality - Improved retail account identification accuracy using unique BDN
Number account coding system.
Customer Information - Online real time status reports for data processing and
delivery (coming soon).
Faster - Increased data reporting frequency – weekly or daily updates versus
Customer Service - Improved account manager capacity to respond to specialized
brand performance questions, e.g. historical comparisons, custom data sets,
detailed data integrity issues.
The system has been updated to a state of the art database platform with
automated and fully integrated processing capabilities.
Front – end error detection.
Poorly identified data is recognized by profile and correctly labeled and
Intelligent algorithms assign data accuracy confidence levels to incoming data
to speed analysis and exception processing.
The end-to-end data process is monitored online for Account Manager review and
real time status reporting is available to customers via secure web posting.
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BDN operates its database system at a state-of-the-art Sungard facility to
guarantee system availability:
24 x 7 x 365 Security and Technical Staff.
Dedicated BDN Environment (not shared).
–Multiple Redundant Switches, Firewalls, Servers.
–Locked Enclosures and restricted BDN area.
Multiple Redundant Comm. Lines, Power, HVAC with an On-site Power Sub-station
and Diesel Generators.
Production + Green Zone SQL Server Environments.
Development/QA Servers and off-site tape storage in Fairfield Headquarters.
File Services and Online Backup Server (in addition to tape).
EMC Storage Area Network – 8 tera-byte capacity houses original database plus 5
Multiple T-1 lines and back-up wireless connection to Fairfield Headquarters.
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New Account Alert and Data Cleansing Service
Over the years, BDN has been asked by distributors to help clean and update
their retail account databases, standardize names and addresses, eliminate
duplicates, and append BDN numbers.
We now offer this service more broadly to all distributors for a nominal cost
based upon the number of active accounts in a state.
This service will help wholesale distributors:
Every month BDN will run retail account files against our master file and
append the BDN number along with accurate address information. Distributors can
populate their database with this data to facilitate more effective and
efficient sales and marketing programs, as well as simplify database
maintenance efforts. A key feature is the New Account Alert service that
separately identifies any unsold accounts in a market.
Immediately identify new prospect accounts that you are not selling.
Cleanse your account database of inaccurate information and append the BDN
number to each account.
Standardize addressing to certified USPS standards.
If you would like to find out more about this new offering please
Click here and let us know how best to contact you to answer any
questions you might have and provide pricing information for your market.
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